Our main concept, the playful spirit of the flavours of life. 

How to encourage people to discover these beers? 
Easy,  Jamaican people loves to enjoy every moment.​​​​​​​
We developed a full digital & trade campaign for the  I R I E  spirit of Jamaicaness,
so we did not talk in separate ways of each beer & fruit, we added a stripe of flavour as a whole. 
Bonus Track: 
What about trying new digital formats?
​​​​​​​Creative Direction: Paula Corella & Alan Wesley / Felipe Rostagnol y Martín Alfred
Copywriting: Shea Powell, Jéssica Monjaraz
Art Direction: Gastón Larroca, Juan G. Saucedo

​​​​​​​Founders Agency 2020
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